"They saw even more ungodly things--the first zipper; the first-ever all-electric kitchen, which included an automatic dishwasher; and a box purporting to contain everything a cook would need to make pancakes, under the brand name Aunt Jemima's. They sampled a new, oddly flavored gum called Juicy Fruit, and caramel-coated popcorn called Cracker Jack. A new cereal, Shredded Wheat, seemed unlikely to succeed--"shredded doormat," some called it--but a new beer did well, winning the exposition's top beer award. Forever afterward, its brewer called it Pabst Blue Ribbon."