When facing Me-versus-Us moral dilemmas of resisting selfishness, our rapid intuitions are good, honed by evolutionary selection for cooperation in a sea of green-beard markers.35 And in such settings, regulating and formalizing the prosociality (i.e., moving it from the realm of intuition to that of cogitation) can even be counterproductive, a point emphasized by Samuel Bowles.* In contrast, when doing moral decision making during Us-versus-Them scenarios, keep intuitions as far away as possible. Instead, think, reason, and question; be deeply pragmatic and strategically utilitarian; take their perspective, try to think what they think, try to feel what they feel. Take a deep breath, and then do it all again.*