That's the choice: eternal death or eternal life. To gain eternal life, you have to let go of your spiritual pride, and die to yourself. To lead others to Christ, to save them from this eternal judgment, you have to speak that truth in love; you have to tell them the truth without pulling any punches. Does that seem impossible? Will your audience turn you off? Well, as we can see, they turned Jesus off. In fact, they hated His message so much, His own neighbors and relatives, in a rage, tried to kill him for preaching it.