A company is a moral imbecile. It has no sense of right or wrong. Any restraints have to come from the outside, from laws and customs which forbid it from doing certain things of which we disapprove. But it is a restraint that reduces profits. Which is why all companies will strain forever to break the bounds of the law, to act unfettered in their pursuit of advantage. That is the only way they can survive because the more powerful will devour the weak. And because it is the nature of capital, which is wild, longs to be free and chafes at each and every restriction imposed upon it.