"The philosopher Edmund Burke said "there is a boundary to men's passions when they act from feelings; but none when they are under the influence of imagination." Imagination is the life force of the genius code. This force amplifies and colors every other piece of the code, and unlocks our potential for understanding and ability. It's no coincidence that geniuses not only dare to dream of the impossible for their work, but do the same for their lives. They're audacious enough to think that they're not just an ordinary player."