Site uses cookies to provide basic functionality.

OK
"A few years later, Jobs described to Wired the process that went into getting a new washing machine: It turns out that the Americans make washers and dryers all wrong. The Europeans make them much better--but they take twice as long to do clothes! It turns out that they wash them with about a quarter as much water and your clothes end up with a lot less detergent on them. Most important, they don't trash your clothes. They use a lot less soap, a lot less water, but they come out much cleaner, much softer, and they last a lot longer. We spent some time in our family talking about what's the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table. They ended up getting a Miele washer and dryer, made in Germany. "I got more thrill out of them than I have out of any piece of high tech in years," Jobs said."