"The idea behind Information, Please was almost incidental to its long-running success. What made it an immortal piece of radio was the mix of personalities who fit the idea so perfectly. The quiz, in fact, was the least important part of the formula. The questions were an intellectual exercise, something to get the talk rolling and the humor bubbling from within. "An uproarious error or a brilliant bit of irreverence was rated far above any dull delivery of truth," wrote John Kieran, one of its four major personalities, in his memoir. Kieran had no qualm in naming Information, Please "the most literate popular entertainment program ever to go out over the air on radio or television."