They were members of Maine's very small money class. Their business, as they ridiculously called it, didn't make a cent, but they didn't need to make money; they were born rich. Their needless enterprise consisted of taking people to the wilderness and creating for them the sensation that they were lost there; they also took people shooting down rapids in frail rafts or canoes, creating for them the sensation that they would surely be bashed to death before they drowned.