"According to the power law theory, certain efforts actually produce exponentially more results than others. For example, as Nathan Myhrvold, the former chief technology officer for Microsoft, has said (and then confirmed to me in person), "The top software developers are more productive than average software developers not by a factor of 10X or 100X or even 1,000X but by 10,000X."8 It may be an exaggeration, but it still makes the point that certain efforts produce exponentially better results than others."