You can't just think your way to new hungers. While Pollan and Berry may have successfully recruited my intellect, their books couldn't change my habits. Such rehabituation was going to require a whole new set of practices. And while their arguments could be intellectual catalysts for me--epiphanies of insight into how my hunger-habits had been deformed--unlearning those habits would require counterformative practices, different rhythms and routines that would retrain my hunger. My hungers would have to be retrained so that I would want to eat differently.