"By 1932 he was a vaudeville headliner. He was on Broadway as part of Earl Carroll's Vanities when newspaper columnist Ed Sullivan invited him to appear on a radio interview and gossip show. At the time he had no great interest in the new medium, but he went on Sullivan's quarter-hour show March 19, 1932, as a favor. His first words on the air were these: "Ladies and gentlemen, this is Jack Benny talking. There will be a slight pause while you say, 'Who cares?' I am here tonight as a scenario writer. There is quite a lot of money in writing scenarios for the pictures. Well, there would be if I could sell one. That seems to be my only trouble right now, but I'm going back to pictures in about ten weeks. I'm going to be in a new film with Greta Garbo. They sent me the story last week. When the picture opens, I'm found dead in the bathroom...."