"It was on Sullivan's 1932 series that listeners first heard the voices of Jack Benny, Jack Pearl, Irving Berlin, Florenz Ziegfeld, and George M. Cohan. Sullivan's radio fame was enhanced by his newspaper column, "Little Old New York," in the New York Daily News. His Toast of the Town (CBS, June 20, 1948-June 6, 1971) was the biggest variety hour of early television."