"Alinsky's contempt for traditional morality can also be seen in the figure to whom he dedicated his book Rules for Radicals. That figure is the devil. Alinsky calls Lucifer "the first radical known to man who rebelled against the establishment and did it so effectively that he at least won his own kingdom." He goes on to say, "If there's an afterlife, and I have anything to say about it, I will unreservedly go to hell. Hell would be heaven for me."15"