"According to Wal-Mart expert Bob Ortega, Sam Walton got the idea for the cheer on a 1975 trip to Japan, "where he was deeply impressed by factory workers doing group calisthenics and company cheers." Ortega describes Walton conducting a cheer: "'Gimme a W!' he'd shout. 'W!' the workers would shout back, and on through the Wal-Mart name. At the hyphen, Walton would shout 'Gimme a squiggly!' and squat and twist his hips at the same time; the workers would squiggle right back"