Why is it Americans are socially permitted to say 'fricking' when in fact everyone knows the word they're actually saying is 'fucking'? ...here you have some bland ho-bag telly presenter saying 'I'm so fricking mad' about whatever, while you, the home viewer, know she's three millimeters away from saying 'I'm so fucking mad'. But instead of being outraged because she basically said 'fucking' on TV, everyone giggles, like she's being cute. ...it's like ten times worse because the public is thinking 'fucking, fucking, fucking'. They're so full of shame or so socially conditioned that the mental effect of saying the word 'fucking' is technically amplified. By actually saying the word 'fucking' in real life, instead of 'fricking', you're doing American society a favor.