his book Choosing the Right Pond, economist Robert Frank exposes just how much of social life is determined by our desire to be big fish in our own ponds. If there were only one pond--if everyone compared his position to the positions of everybody else--virtually all of us would be losers. After all, in the pond containing whales, even sharks are small. So instead of comparing ourselves to everyone, we try to mark off the world in such a way that in our pond, in comparison with our reference group, we are successful. Better to be the third-highest-paid lawyer in a small firm and make $120,000 a year than to be in the middle of the pack in a large firm and make $150,000. The way to be happy--the way to succeed in the quest for status--is to find the right pond and stay in it.