This decline of literacy is accompanied by a rise in philistinism in America: a preference for the skillfully marketed and packaged product for the consumption of the mass man--the Top Ten on TV, NFL telecasts with the quite well-done Miller Lite and Mean Joe Green commercials--plus a few big commercial novels, whether the Harold Robbins novel in which sex figures second only to money, the Barbara Cartland novel in which sex becomes something called romance, or the Judy Blume novel in which teenagers are introduced to sex like Tarzan and Jane.