"In fact, the very thing that many high-reactives hate most about blushing-- its uncontrollability-- is what makes it so socially useful. "Because it is impossible to control the blush intentionally," Dijk speculates, blushing is an authentic sign of embarrassment. And embarrassment, according to Keltner, is a moral emotion. It shows humility, modesty, and a desire to avoid aggression and make peace."