When Roosevelt was elected, rumors spread that Coughlin was in line for a high administrative post and would quit the church to enter government service. But this failed to materialize, and Coughlin became disenchanted with Roosevelt as well. His first public break with Roosevelt came in 1934, when he urged payment of a soldiers' bonus and the president publicly threatened to veto it. By 1935 Coughlin's break with Roosevelt was complete; by 1937 his attacks on the president had become so violent that they led, ultimately, to a rebuke from the pope. Roosevelt, whose own radio persona was highly developed, found Coughlin a formidable adversary. The priest had a staff of confidential investigators in Washington, headed by a former Hearst journalist, and his advisers in financial matters consisted of bankers and brokers in New York.