"2,000-3,000 PEOPLE, NOT GENERAL FAME This is one of the messages Eric burned into my brain last year, and it's guided many decisions since. We were sitting in a large soaking tub talking about the world (as mathematicians and human guinea pigs do in San Francisco), and he said: "General fame is overrated. You want to be famous to 2,000 to 3,000 people you handpick." I'm paraphrasing, but the gist is that you don't need or want mainstream fame. It brings more liabilities than benefits. However, if you're known and respected by 2-3K high-caliber people (e.g., the live TED audience), you can do anything and everything you want in life. It provides maximal upside and minimal downside. GOOD QUESTION TO ASK YOURSELF WHEN TACKLING INCUMBENT COMPANIES (OR IDEAS) "How is their bread buttered?" "What is it that they can't afford to say or think?" "CONSENSUS" SHOULD SET OFF YOUR SPIDEY SENSE "Somehow, people have to learn that consensus is a huge problem. There's no 'arithmetic consensus' because it doesn't require a consensus. But there is a Washington consensus. There is a climate consensus. In general, consensus is how we bully people into pretending that there's nothing to see. 'Move along, everyone.' I think that, in part, you should learn that people don't naturally come to high levels of agreement unless something is either absolutely clear, in which case consensus isn't present, or there's an implied threat of violence to livelihood or self." TF: I start nearly every public presentation I give with a slide that contains one quote: "Whenever you find yourself on the side of the majority, it's time to pause and reflect." --Mark Twain. This isn't just for my audience. It's also a reminder for me." --