In this language, we've found that the cosmic cheese acquires more and more holes because quantum processes knock the inflaton's value downward at a random assortment of locations. At the same time, the cheesy parts stretch ever larger because they're subject to inflationary expansion driven by the high inflaton field value they harbor. Taken together, the two processes yield an ever-expanding block of cosmic cheese riddled with an ever-growing number of holes. In the more standard language of cosmology, each hole is called a bubble universe (or a pocket universe).