"Our film had also received rave reviews and many "pull quotes" that could be used for marketing. Nick Digilio of WGN Radio, who also happened to be a longtime Phantasm fan, gave us a sensational quote in which he called Bubba Ho-tep "an important piece of American cinema." And in David Hunter's review of our film in the Hollywood Reporter, he celebrated our star's work by writing, "Bruce Campbell in a performance for the ages." It all looked quite promising, and then Shultz mentioned just one more item--we would need some money to launch this endeavor. The roughed-up budget for this independent Bubba Ho-tep theatrical release came in at about a hundred and thirty thousand dollars. Yikes! But Dave Shultz firmly believed that if luck was with us, we could easily gross multiples of that number and actually turn a profit. For me it was an extremely tough decision. I had made a huge investment from my savings to pay for the production costs of Bubba Ho-tep. My dad in loyal fashion had also kicked in a chunk of change. With his background in financial planning he had always taught me that the best investments are when you invest in yourself and the principles you believe in."