Gossiping is essential for survival because the complex mechanics of social interactions are constantly changing, so we have to make sense of this ever-shifting social terrain. This is Level II consciousness at work. But once we hear a piece of gossip, we immediately run simulations to determine how this will affect our own standing in the community, which moves us to Level III consciousness. Thousands of years ago, in fact, gossip was the only way to obtain vital information about the tribe. One's very life often depended on knowing the latest gossip.