"The Likert scale. Respondents are asked to choose where they fall on a range of possible feelings about a thing, generally in the form of "strongly dislike," "dislike," "strongly like," "strongly disagree," and "strongly agree." Multiple choice. Respondents are asked to pick from mutually exclusive sets, such as "Republican, Democrat, Independent, other." Rank order. Respondents are asked to rank order several items. Example: "Rank the following eight activities from least preferred (1) to most preferred (8)." Open ended. Respondents are asked to simply write out a response in any way they like. Example: "Was there anything you were dissatisfied with about our customer service?"