"The word cellulite, for example, first appeared in the April 15, 1968, issue of Vogue magazine, and this invented disease soon had a believer base worldwide: Vogue began to focus on the body as much as on the clothes, in part because there was little they could dictate with the anarchic styles.... In a stunning move, an entire replacement culture was developed by naming a "problem" where it had scarcely existed before, centering it on the women's natural state, and elevating it to the existential female dilemma... . The number of diet- related articles rose 70 percent from 1968 to 1972."