"Consider the custom, in American society, of constantly saying "please" and "thank you." To do so is often treated as basic morality: we are constantly chiding children for forgetting to do it, just as the moral guardians of our society--teachers and ministers, for instance--do to everybody else. We often assume that the habit is universal, but as the Inuit hunter made clear, it is not.62 Like so many of our everyday courtesies, it is a kind of democratization of what was once a habit of feudal deference: the insistence on treating absolutely everyone the way that one used only to have to treat a lord or similar hierarchical superior."