What do we look for in a lord? Strength, generosity, hardness and success, and why should a man not be proud of those things? Show me a humble warrior and I will see a corpse. Alfred preached humility, he even pretended to it, loving to appear in church with bare feet and prostrating himself before the altar, but he never possessed true humility. He was proud, and men feared him because of it, and men should fear a lord. They should fear his displeasure and fear that his generosity will cease. Reputation makes fear, and pride protects reputation, and I marched north because my pride was endangered.