"Today we don't have a heavenly realm full of gods, but we do have a lot of banks, which means we have loads of banking options. Banks vie for our business by comparing themselves to other banks--"We are more friendly, have more locations, better interest rates, free checking," and so forth. All competing banks claim, "We are the place to trust with your financial lives, not those dozens of other options you pass on the street day after day." And now we know how ancient religions work."