Statements such as 'There are systems, there are memories, there are cultures, there is artificial intelligence'76 depend on the statement 'There is information.' Also the statement 'There are genes' can only be understood as a product of the new situation--it indicates the leap of the principle of information into the sphere of nature. On the basis of these gains in concepts that are capable of seizing hold of reality, the interest in traditional figures of theory such as the subject-object relation fades. The constellation of ego and world has lost its sheen, to say nothing of the polarity of individual and society that has become completely lusterless. What is crucial is that with the idea of really existing memories and self-organizing systems the metaphysical distinction between nature and culture becomes untenable, because both sides of the difference only present regional states of information and its processing. One must brace oneself for the fact that understanding this insight will be especially difficult for intellectuals who have made their living on positioning culture against nature, and now suddenly find themselves in a reactive situation.