Hundreds of experiments into the misinformation effect have been conducted, and people have been convinced of all sorts of things. Screwdrivers become wrenches, white men become black men, and experiences involving other people get traded back and forth. In one study, [Elizabeth] Loftus convinced people they were once lost in a shopping mall as a child. She had subjects read four essays provided by family members, but the one about getting lost as a kid was fake. A quarter of the subjects incorporated the fake story into their memory and even provided details about the fictional event that were not included in the narrative. Loftus even convinced people they shook hands with Bugs Bunny, who isn't a Disney character, when they visited Disney World as a kid, just by showing them a fake advertisement where a child was doing the same. She altered the food preferences of subjects in one experiment where she lied to people, telling them they had reported becoming sick from eating certain things as a child. A few weeks later, when offered those same foods, those people avoided them. In other experiments, she implanted memories of surviving drowning and fending off animal attacks-- none of them real, all of them accepted into the autobiography of the subjects without resistance.