Mad' sounds dashing, daring and admirable when you hold the tattered flag in the midst of battle and expired natives lie all over the carpet with holes in 'em that you put there. 'Mad' is less impressive written on a form by a commissioner of lunacy as you're turned over to the hospitallers of St Mary of Bedlam to be dunked in ice water because your latest 'scrape' was running starkers down Oxford Street while gibbering like a baboon.