"In the summer of 1931," Otto Dietrich, Hitler's press chief first for the party and later for the Reich, relates, "the Fuehrer suddenly decided to concentrate systematically on cultivating the influential industrial magnates."14 What magnates were they? Their identity was a secret which was kept from all but the inner circle around the Leader. The party had to play both sides of the tracks. It had to allow Strasser, Goebbels and the crank Feder to beguile the masses with the cry that the National Socialists were truly "socialists" and against the money barons. On the other hand, money to keep the party going had to be wheedled out of those who had an ample supply of it. Throughout the latter half of 1931, says Dietrich, Hitler "traversed Germany from end to end, holding private interviews with prominent [business] personalities." So hush-hush were some of these meetings that they had to be held "in some lonely forest glade. Privacy," explains Dietrich, "was absolutely imperative; the press must have no chance of doing mischief. Success was the consequence."