the intuitive feeling we have that there's an executive 'I' that sits in a control room of our brain, scanning the screens of the senses and pushing the buttons of our muscles, is an illusion. Consciousness turns out to consist of a maelstrom of events distributed across the brain. These events compete for attention, and as one process outshouts the others, the brain rationalizes the outcome after the fact and concocts the impression that a single self was in charge all along.