"spend more time comforting and hugging infant girls and more time watching infant boys play by themselves.22 Other cultural messages are more blatant. Gymboree once sold onesies proclaiming "Smart like Daddy" for boys and "Pretty like Mommy" for girls.23 The same year, J. C. Penney marketed a T-shirt to teenage girls that bragged, "I'm too pretty to do homework so my brother has to do it for me."24 These things did not happen in 1951. They happened in 2011. Even worse, the messages sent to girls can move beyond encouraging superficial traits and veer into explicitly discouraging leadership. When a girl tries to lead, she is often labeled bossy. Boys are seldom called bossy because a boy taking the role of a boss does not surprise or offend. As someone who was called this for much of my childhood, I know that it is not a compliment. The stories of my childhood bossiness are told (and retold) with great amusement. Apparently, when I was in elementary school, I taught my younger siblings, David and Michelle, to follow me around, listen to my monologues, and scream the word "Right!" when I concluded. I was the eldest of the neighborhood children and allegedly spent my time organizing shows that I could direct and clubs that I could run. People laugh at these accounts, but to this day I always feel slightly ashamed of my behavior"