As a result, the motto in Silicon Valley today is: everything that is analog is now being digitized, everything that is being digitized is now being stored, everything that is being stored is now being analyzed by software on these more powerful computing systems, and all the learning is being immediately applied to make old things work better, to make new things possible, and to do old things in fundamentally new ways. For instance, the invention of the Uber taxi service did all three: it didn't just create a new competitive taxi fleet; it created a fundamentally new and better way to summon a taxi, to gather data on riders' needs and desires, to pay for a taxi, and to rate the behavior of the driver and the passenger. These