In the 1960s, it took months before someone figured out they could sell tie-dyed shirts and bell bottoms to anyone who wanted to rebel. In the 1990s, it took weeks to start selling flannel shirts and Doc Martens to people in the Deep South. Now people are hired by corporations to go to bars and clubs and observe what the counterculture is into and have it on the shelves in the mall stores right as it becomes popular. The counterculture, the indie fans, and the underground stars--they are the driving force behind capitalism. They are the engine. This brings us to the point: Competition among consumers is the turbine of capitalism.