Deep work is at a severe disadvantage in a technopoly because it builds on values like quality, craftsmanship, and mastery that are decidedly old-fashioned and nontechnological. Even worse, to support deep work often requires the rejection of much of what is new and high-tech. Deep work is exiled in favor of more distracting high-tech behaviors, like the professional use of social media, not because the former is empirically inferior to the latter.