"Making that possible involved creating relationships with several partners who helped Medtronic accomplish customers' jobs. "Through the assessment of Healthy Heart for All, Medtronic understood the need for partners in different stages of the patient care pathway who can be a strong support in removing the barriers to treatment access," says Dasgupta. "In this case, partners with capabilities in financing, administration of loans, screening and counselling of patients played a major role. With programs like Healthy Heart for All, Medtronic is delivering greater value to patients, healthcare professionals and hospitals. And it is this value which brings true differentiation where product differentiation may not be easy to demonstrate."