When you are a reporter, your focus is on digging up facts to explain the visible and the complex and to unearth and expose the impenetrable and the hidden--wherever that takes you. You are there to inform, without fear or favor. Straight news often has enormous influence, but it's always in direct proportion to how much it informs, exposes, and explains. Opinion writing is different. When you are a columnist, or a blogger in Bojia's case, your purpose is to influence or provoke a reaction and not just to inform--to argue for a certain perspective so compellingly that you persuade your readers to think or feel differently or more strongly or afresh about an issue. That