Marconi recognized that with no revenue and no contracts and in the face of persistent skepticism, he needed more than ever to capture an ally of prominence and credibility. Through Fleming, however, Marconi also hoped to gain a benefit more tangible. His new idea, the feat he hoped would command the world's attention once and for all, would require more power and involve greater danger, physical and fiscal, than anything he had attempted before. When it came to high-power engineering, he knew, Fleming was the man to consult. UNLIKE LODGE OR KELVIN, Fleming was susceptible to flattery and needful of attention, as evidenced by the fact that upon receiving Marconi's telegram he made sure the London Times got a copy of it. The Times published it, as part of its coverage of Marconi's English Channel success.