"The reason shadow histories remained in the shadows lay in the centralization of information: If an idea wasn't discussed on one of three major networks or on the pages of a major daily newspaper or national magazine, it was almost impossible for that idea to gain traction with anyone who wasn't consciously searching for alternative perspectives. That era is now over. There is no centralized information, so every idea has the same potential for distribution and acceptance. Researching the events of the 9/11 attack on the World Trade Center is no harder or easier than absorbing the avalanche of arguments from those who believe 9/11 was orchestrated by the US government. There will be no shadow history of the 2008 financial crisis or the 2014 New England Patriots' "Deflategate" scandal, because every possible narrative and motive was discussed in public, in real time, across a mass audience, as the events transpired. Competing modes of discourse no longer "compete." They coexist."