Openness can enhance creativity in many different ways--not just for organizations like the LEGO Group, but also for individuals. And the benefits of openness are greater now than ever before, thanks to digital technologies. If you're making videos, websites, or other digital creations, you can get ideas and suggestions from people around the world--and also make use of code, artwork, and music created by other people. On the flip side, you can make your digital creations available for others to modify, extend, and integrate into their own projects. This is all possible because digital media, unlike traditional products, can be copied and sent around the world at virtually no cost.