"But too often, we proceed like this . . . A flash of inspiration: I want to do the best and biggest ______ ever. Be the youngest ______. The only one to ______. The "firstest with the mostest." The advice: Okay, well, here's what you'll need to do step-by-step to accomplish it. The reality: We hear what we want to hear. We do what we feel like doing, and despite being incredibly busy and working very hard, we accomplish very little. Or worse, find ourselves in a mess we never anticipated."