But most of us now lead lives on social media that are more performance based than we ever could have imagined even a decade ago, and thanks to this burgeoning cult of likability, in a sense, we've all become actors. We've had to rethink the means with which to express our feelings and thoughts and ideas and opinions in the void created by a corporate culture that is forever trying to silence us by sucking up everything human and contradictory and real with its assigned rule book on how to behave.