"H. L. Mencken called it "the one authentic rectum of civilization," but for most people Hollywood was a place of magic. In 1927, the iconic sign on the hillside above the city actually said HOLLYWOODLAND. It had been erected in 1923 to advertise a real estate development and had nothing to do with motion pictures. The letters, each over forty feet high, were in those days also traced out with electric lights. (The LAND was removed in 1949.)"