"If you could have a gigantic billboard anywhere with anything on it, what would it say and why? Are there any quotes you think of often or live your life by? The quote I live by is "By any means necessary." It's from Malcolm X. When I was in college, I read The Autobiography of Malcolm X and was blown away by the determination and commitment that Malcolm X had to his people and to fight against a system that was not designed to support or help him or his people. He really made strides in bringing civil rights to the forefront of the American people. It was a very moving book, and I remember reading it a few times. As I started my label, I wanted to create a slogan with this concept, and I wanted to use this idea of "by any means necessary" as a way of life. When we started [my label] Dim Mak back in 1996, I didn't have any money to launch the label, as I only had $ 400 to my name. So I would find any way possible to make sure these records came out. I did whatever I could with the tools in front of me with no excuses and no complaining. You gotta find a way to get your project done; you gotta think outside the box. My team also lives and works by the mantra of "by any means necessary," and because of that, we can get things done that others might not. I feel lucky to have such a great team that will share this way of life with me."