"Not long into his 2010 TED talk on creativity and leadership, Derek Sivers plays a video clip of a crowd at an outdoor concert. A young man without a shirt starts dancing by himself. The audience members seated nearby look on curiously. "A leader needs the guts to stand alone and look ridiculous," Derek says. Soon, however, a second young man joins the first and starts dancing. "Now comes the first follower with a crucial role ... the first follower transforms the lone nut into a leader." As the video continues, a few more dancers join the group. Then several more. Around the two-minute mark, the dancers have grown into a crowd. "And ladies and gentlemen, that's how a movement is made."1"