What could happen if we changed our emphasis from push to pull? What if much more of the $143 billion spent on official development assistance in 2016 was channeled to support direct market-creation efforts in poor countries, even when the circumstances seemed unlikely? Imagine how many markets could be created; imagine how many Tolarams, Nollywoods, M-PESAs, and other new-market creators could emerge; imagine how many jobs could be created. As I think about this problem, I can't help but wonder how many fathers and mothers would be afforded the dignity of work and the resources to provide simple things for their families--like food, health care, and quality education. Imagine how many people would have a renewed sense of hope and purpose when they begin to see their suffering can become a thing of the past.