"My billboard would say this: "Busy is a decision." Here's why: Of the many, many excuses people use to rationalize why they can't do something, the excuse "I am too busy" is not only the most inauthentic, it is also the laziest. I don't believe in "too busy." Like I said, busy is a decision. We do the things we want to do, period. If we say we are too busy, it is shorthand for "not important enough."