Well, there are lot of people who make a lot of money off the fifth- and sixth-life crises. All of a sudden they have a ton of consumers scared out of their minds and willing to buy facial cream, designer jeans, SAT test prep courses, condoms, cars, scooters, self-help books, watches, wallets, stocks, whatever...all the crap that the twenty-somethings used to buy, they now have the ten-somethings buying. They doubled their market!